Fashion Week with space solutions by Losberger

  • Fashion_Week_Berlin
  • Fashion_Week_Berlin
  • Fashion_Week_Berlin
  • Fashion_Week_Berlin

It was with great success in mid-January 2013 that the first of the two Berlin fashion weeks this year finished, presenting upcoming autumn and winter fashion trends. Meanwhile, Berlin has a steady place among Fashion Week locations, attracting people of all cultural backgrounds and countries around the world. Event organisers of the Mercedes-Benz Fashion Week is the International Management Group GmbH that organizes and carries out  fashion shows worldwide.

 

As in the year before, Losberger provided a fashion tent of its own, measuring 155 m in length. A very large tent variation with an integrated two-floor solution, provided by the Heilbronn company, turned 17th June Street in a most impressive catwalk. The tent hall, finished throughout in black, created a great contrast against the wintery background in front of the Brandenburg Gate. The tent area with about 3,400 m² was divided in three sections. First of all, the catwalk area, 31 m in length, in the back part of the tent. Next to it were the sponsors‘ exhibition hall and the VIP lounge on the top floor. Areas for entrance, the press and backstage for models completed this unique location. Transparent elements at both ceilings and walls ensured best possible use of incoming daylight. In the catwalk area so-called Opak canvas was used to exclude any daylight. As a result, installed light effects for daily shows came fully into their own.

 

Losberger tents have been an integral part of the Berlin Fashion Weeks ever since 2008.  Fashion Shows and tent plants are closely connected as both offer an opportunity to successfully present current fashion trends in unusual locations, right at the heart of any metropolis. In the main tents, the unwitting visitor hardly notices the typical tent character: generous presentation areas equipped with top quality interiors – that’s how Losberger tent buildings present themselves for these events. Whether it be in New York, Toronto, Stockholm or Berlin, during fashion weeks these tents, too, stand for glamour and glitter in the shiny world of models and designers.

 

Statement: „…we, as the IMG GmbH and organisers, are highly satisfied with the performance of Losberger. This season we were again able to show our visitors some highlights in tent construction such as the gallery in the lobby and the lobby’s transparent tent roof.  The set-up was strongly commended by many international colleagues and partners, with its success, in large part, due to the tent’s smooth and punctual assembly and dismantling.”

Sebastian Bennewitz, Sponsor Services, IMG GmbH