For Tom Tailor at the Bread & Butter in Berlin

  • Messezelt Fashion TomTailor
  • Messezelt Fashion TomTailor
  • Messezelt Fashion TomTailor

At the Bread & Butter leading trade fair held at the closed Tempelhof airport in 2012, an exclusive brand range in the street and urban wear sector was presented by more than 600 exhibitors. Among them was the lifestyle company TOM TAILOR with its new brand TOM TAILOR POLO TEAM. Polo through and through: For the introductions of its new fashion line, TOM TAILOR fired visitors with its eye-catching appearance. A polo stadium was erected in the trade fair grounds and professional teams showed polo sport of an international standard.

 

A 300 square metre large Losberger tent construction served as the store and clubhouse. It was faced in hacienda style real timber. The topic of polo was also perceptible in the outdoor area due to an all-round terrace and a pergola with a view of the adjoining polo stadium.

 

For the pergola annex we designed special roof covers for the gable side with a typical half-open character which completed the trade fair appearance. An exclusive VIP location with a South American ambience was thus created in the open-air grounds of the fashion fair.

 

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