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Successful debut at #BoE18


Losberger De Boer at the international trade fair for experience marketing


The international trade fair for experience marketing, the Best of Events (BoE), took place at the Westfalenhallen Dortmund exhibition centre on 10 and 11 January 2018. Every year, BoE opens the new event year. Exhibitors and visitors enter into direct dialogue, trend topics are highlighted and discussed and networking is also on the agenda.


550 exhibitors from 13 countries

This year, the range of forums and accompanying events was wider than ever before. #BoE18 focused on catering and event security. The DIGITAL FORUM was one of the most popular ones in 2018, and digitalisation remains a major topic in this industry. Around 550 exhibitors from 13 countries represented an increase of 14 percent. In addition to the Holland Pavilion, which celebrated its premiere at BoE in 2017, there were country presentations of the host countries, the Netherlands, Switzerland and Austria. A total of 10,400 visitors found their way to the leading trade fair for experience marketing.


Positive response for the first joint appearance

In addition to many content highlights, there was a very special premiere from our point of view: After the merger of Losberger and De Boer in July 2017, we appeared for the first time as Losberger De Boer at #BoE18. The feedback we received during the discussions at the fair was thoroughly positive. With 1,200 employees and a double volume in event rentals, we will be able to handle almost any enquiry in the future," says Managing Director Detlef Schmitz.

New CEO at Losberger De Boer

Another piece of information for visitors at the Losberger De Boer booth was that Arnout de Hair, CEO of the De Boer Group and currently CFO of Losberger De Boer, will become CEO of Losberger De Boer as of 1 February 2018. He succeeds Berndt Zoepffel, who will join the Supervisory Board. The company used #BoE18 to announce the appointment of the new CEO. 

Losberger De Boer replaces the North Entrance of Messe Westfalenhallen

Under the title "Welcome 2018", Messe Westfalenhallen is renewing the North Entrance and the Passage Halls 2,3 A and 3 B. Until the completion of the renovation work, Losberger De Boer has created a representative temporary entrance for Messe Westfalenhallen. The location specialists also received a lot of positive feedback for this at #BoE18.

This 360° panorama view shows you what Losberger De Boer's first joint exhibition booth looked like at the Best of Events. Just click in and enjoy the panorama view.

Impressions from the booth:

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North Entrance of Messe Westfalenhallen:

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