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Classic cars under the hammer


Losberger builds the location for the world's most exclusive classic car auction


Losberger builds the location for the world's most exclusive classic car auction.
From January 19 to 23, 2011, Russo and Steele's eleventh automobile auction will be taking place in Scottsdale, Arizona. The company is one of the biggest auctioneers on the American automobile market. For the first time, the precious vehicles are being auctioned in a Losberger tent hall.


The automobile auctions held in and around Scottsdale now enjoy worldwide appeal. The year's latest models are on display at the Detroit Motor Show, but in Scottsdale, it is classic cars which are auctioned. Nowhere else in the world is it possible to see so many historic cars - and to buy them at auction. Nowadays, a series of auctioneers are enticing the fan community to Arizona for a week. As for Russo and Steele, they concentrate on European sports cars and special cars from the muscle and tuner scenes. At this auction alone, around 500 vehicles from way back when are up for sale.


In early 2010, a storm blew over the original exhibition area, and the tent constructions which were hired afterwards collapsed. This is why the organiser chose a new site for the 2011 show and also decided to use a Losberger maxiflex tent construction which was made in Germany. The mobile tent - 90 metres long and 50 metres wide - will be hired by one of Losberger's US partners for the duration of the event.


As you would expect, the highly desirable objects will be brightly polished again in time for the auction and then displayed on a stage in the centre of the tent. In addition to the auction itself, the tent complex also incorporates the entire hospitality and catering section and also the sponsors' stands.


Over the years, Scottsdale's auction week has become the world's largest event of its kind, and today it is a kind of huge carnival. About 250,000 visitors are expected during the week.