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Re-invigorating the event industry


The three-day specialised trade fair INTERTENT came to a close mid-November after setting a new attendance record.


The three-day specialised trade fair INTERTENT came to a close mid-November after setting a new attendance record. More than 1,650 professional visitors and guests from 40 countries around the world came to Bad Rappenau to find out more about innovations and trends in the tent, event and trade fair industry. Compared to the previous trade fair held two years ago, the number of professional visitors increased by more than 10%, with Losberger reporting an increase in visitors of 25% on the first day of the trade fair alone. Undoubtedly, this was also due to the inclusion of the AGM of Famab - Verband Direkte Wirtschaftskommunikation e.V., which was held in a custom-built provisional conference hall on the Losberger site. "We are pleased that the Management Board of Famab has accepted our invitation this year, reports Matthias Raff, Managing Director of Losberger, "this means that INTERTENT will clearly receive a boost and is positioned to cater to an audience of experts from the trade fair, marketing and event industries". The motto of this year's trade fair was "Discover new possibilities".

Innovative products, inspiring specialist presentations and a large exhibition area with renowned exhibitors from the industry: With a comprehensive fringe programme at INTERTENT2015, Losberger in its capacity as host, organiser and exhibitor, created a valuable platform for knowledge transfer in the tent and event market. The range of this year's presentation and conference programme was broad and comprehensive. It offered insights into new possibilities with regard to tent architecture, sustainability in the event market, trends in experience marketing and legal knowledge tailored to events. Professionals and industry experts from renowned agencies and companies reported on the latest developments and trends in live communication. Top exhibitors also presented new products, services and concepts in interesting short-cut presentations and at their stands. Matthias Raff: "We have been working successfully to ensure that INTERTENT becomes one of the key international industry meeting points for mobile room solutions and event services".

The communicative concept of the specialised trade fair also included an opportunity to network with other participants and experts. The appealing evening programme, whose motto was "Move with Passion", involved many internationally renowned artists and provided the best framework for industry networking at the highest level.

Neumann&Müller supported this year's INTERTENT by providing innovative event technology, hms easy stretch GmbH and Event Rent GmbH were outfitter partners, Helot ensured a reliable energy supply and a good indoor climate. Arena One from Munich ensured visitors did not go hungry and provided premium catering and top service on all three days of the trade fair.

"INTERTENT has undoubtedly become the tent industry's leading trade fair”, sums up CEO Raff, "and it also presents a diverse range of products, which in addition to countless tent products are optimally deployed in various fields at events and also re-invigorate the market.

Picture Gallery INTERTENT2015