Jaguar Land Rover

Jaguar_Land_Rover_509x509_3.jpg

Jaguar Land Rover

Jaguar Land Rover

Requirements and Goals – We were approached by our client The Event Business to supply a unique structure suitable for the JLR experience at the Goodwood FOS. JLR required a bigger structure than was used in previous years, however a tree stood in their way.
How we achieved their goals – Losberger supplied a 30m Palas, a 2 storey event structure that was raised on a scaffold base to meet the levels of the Jaguar Land Rover Experience track and exterior decked display areas, calculated by independent structural engineers. To complement the structure Losberger installed bespoke interiors including column covers, soffits, ceiling linings and large format graphics along with a kitchen area to the 1st floor and a store on the ground floor.

 

We overcame the problem of the tree by designing the structure to fit around it by removing elements of the floor system. The tree area provided a lower level floor that was used as a miniature Land Rover experience track with remote control cars for the children.
Losberger also supplied the impressive exterior graphic parapet that had to be reinforced to accommodate 3D logos supplied by others. The overall finish of the structure was remarkable and included design details such as glass handrails for the owners lounge.

 

To left hand side of the Losberger Palas was the Jaguar F Type passenger experience, live footage was taken from inside the vehicles as they drove around the track which was then streamed to a large screen at the front of the structure, Jaguar fans queued in their hundreds to take a turn. To the right of the structure was the Land Rover passenger experience, an off road course which included a wade pool and numerous elevated off road simulations, equally as popular.