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Losberger's fashion tent brought about the temporary metamorphosis of Berlin's "Straße des 17. Juni" into a catwalk

01/31/2013

In January 2013, the first of this year's two Fashion Weeks in Berlin ...

 

In January 2013, the first of this year's two Fashion Weeks in Berlin ended with the very successful presentation of the coming autumn and winter collection. A record number of around 250,000 visitors were enticed to attend the tenth anniversary of the Fashion Week, and they were fascinated by the unique mix of creativity, professionalism, wealth of ideas, innovation and style which awaited them. Berlin has become one of the regular Fashion Week venues, attracting people from all cultures and parts of the world.

 

One especially impressive feature of the week was the 150-metre-long Mercedes-Benz Fashion Week tent, which, just as last year, was provided by Losberger. This year, too, the Heilbronn-based company erected a large tent with an integrated two-storey system. The hall-type tent was completely in black, which allowed it to stand out against the wintry background of the Brandenburg Gate. The total area was around 3400 m² and divided into three sections. One of these was the 31-metre-long catwalk area in the rear part of the hall. Next to this were the sponsors' exhibition hall and the VIP lounge on the upper level. The entrance section, and the press and backstage area for the models, completed this unique location. Transparent ceiling and wall elements ensured that optimal use was made of the available daylight.

 

In addition, this year the fashion designers concentrated on the aspects of "Eco Fashion" and Sustainable Design". Awareness of sustainability, and making use of ecological products or also fair trade, seem to be becoming increasingly important in the worlds of both fashion and tents. Losberger is incorporating this development, among others, in its latest product, "Palas", which has integrated thermal covering and insulating glass elements.